For those that missed WSJ Sept 18th profile of the turnaround taking place at Oracle---it provided a great case study in leadership--and how the most basic concepts can change the direction of the biggest battleships.
Its hard not to respect the accomplishments of Oracle Chairman/CEO Larry Ellison. He's an industry titan, runs a company that dominates its space, a self-made billionaire, and he has one heck of a yacht. But those accomplishments haven't come without Oracle getting across the board low scores on leadership practices. Ellison is known to be a screamer, a control freak and he's changed his senior staff more often than other CEO's turn in their Mercedes for a new model (and not always for a new Mercedes--but that's another issue).
As Oracle's dominance grew, the company's focus on customer service languished. In the old days, Oracle didn't seem to need to cater to customers. As software sales soared in the 1980s and 1990s, Oracle salesmen joked that they could simply sit back and take orders.
Per the WSJ article--and more poignant: "...Barry Libenson, chief information officer at industrial-products company
Ingersoll-Rand Co. says Oracle used to have a "horrific" reputation for aggressively selling software and then ignoring the customers who bought it."
Ellison's strategy has been to snap up competitors--spending billions--with the goal of acquiring customers and up-selling them to Oracle products/services. The PeopleSoft deal is the most striking example. The PacMan strategy increased market share---but it also confused internal management, caused dissention at the top levels--and most importantly--disenfranchised customers---people that allocate IT budgets that amount to tens of millions a year. Customers would call Ellison's office directly to voice their frustration about the lack of service and support--and he didn't return the calls.
But Larry made the right leadership decision by elevating Chuck Phillips, the co-President. Chuck has a proven track record for focusing on the most important element to running any business: COMMUNICATING WITH CUSTOMERS. Under Chuck's leadership, Oracle initiated a completely new style of management that aggressively solicited and embraced customer input and feedback... The results so far: corporate customer perception has gone from harshly negative to positive, sales and market share have increased (of course, that's been helped by the PacMan strategy)---and shareholders and investors are voting with their checkbooks---Oracle's stock price is up more than 30% ytd--in an otherwise lackluster environment for others stocks within the sector.
Big Salute to Chuck Phillips--Semper Fi!